Sotheby’s to Host Historic Breguet 250th Anniversary Auction in Geneva

This November, the world of haute horology will witness a landmark event as Sotheby’s prepares to host an exclusive auction in Geneva, dedicated to celebrating 250 years of Breguet. This exceptional sale, organized in collaboration with the renowned Swiss watchmaker, will be the most significant auction devoted to Breguet in over three decades, bringing together collectors, enthusiasts, and connoisseurs from across the globe.

Honoring the Legacy of Abraham-Louis Breguet

Founded in 1775, Breguet has been synonymous with technical mastery, innovation, and timeless elegance for two and a half centuries. The brand’s revolutionary contributions to horology, pioneered by Abraham-Louis Breguet, include the invention of the tourbillon, the perpétuelle self-winding movement, and the introduction of Breguet hands and numerals—design elements that remain iconic today. This milestone auction will not only showcase the brand’s unparalleled craftsmanship but also pay tribute to its enduring influence on contemporary watchmaking.

Extraordinary Timepieces Up for Auction

The sale will feature an extraordinary selection of historically significant Breguet timepieces, some of which have never before been offered at auction. Among the highlights is an original perpétuelle tact watch from 1827, created for King George IV. This rare timepiece, which features a date display and power reserve indicator, is distinguished by the king’s monogram engraved on its caseback—a testament to the close ties between Breguet and European royalty.

Additionally, the auction will include a curated collection of vintage and contemporary Breguet masterpieces, including rare pocket watches, elegant marine chronometers, and highly sought-after wristwatches from the modern era. Collectors will also have the rare opportunity to acquire timepieces with direct provenance from the Breguet family, further cementing this auction as a once-in-a-lifetime event.

A Landmark Event for Watch Enthusiasts

Set against the backdrop of Geneva, the epicenter of fine watchmaking, this auction is expected to attract passionate collectors, industry experts, and watch aficionados eager to acquire a piece of horological history. Whether it’s a royal commission, a rare vintage complication, or a modern masterpiece, each timepiece represents a chapter in the illustrious journey of Breguet over the past 250 years.

More details, including the full catalog of available pieces, will be released in the coming months. Those interested in attending or participating in the auction can visit Sotheby’s official website for further information.

With an event of this magnitude, the 250th-anniversary auction of Breguet promises to be a defining moment in the world of haute horology, reaffirming the maison’s legacy as one of the most influential names in watchmaking.

More details on: Sotheby's website:

Sotheby’s x Breguet